Craftsmanship—The Alternative to the Four Hour Work Week Mindset
(This article was originally published in TechCrunch: https://tcrn.ch/2r9lVsW)
Often times when I attend a conference or a networking event I am surprised how many people operate at the periphery of the tech industry. Social media gurus, SEO ‘ninjas’, bloggers, etc. It’s a coterie of tech ‘club promoters.’ The hype men of the industry.
‘Hack your way to success.’ ‘Meet the right people.’ ‘Become a business superstar.’ They’ve found their silver bullet. They boast of building a passive income from a web business, all while traveling the world as the rest of us mortals are slaving away at our 9–5 jobs.
In a world where we are searching for silver bullets, these people seem to have amassed an arsenal of them. Moreover they’ve found audiences to sell their silver bullets to en masse.
The most blatant example of this are some of the disciples of the 4 Hour Work Week, by Tim Ferriss. The...