A Stroll Through the Minefields - Surviving the Startup Ramp Up
I understand how the trappings of tech culture seem alluring. Perhaps it’s the open office spaces, the ping pong tables, or the ubiquitous bring-your-dog-to-work policy.
Maybe it’s the idea of meetings with venture capitalist who are always eager to jump on a call to discuss your ‘exciting project.’ I get it. It can all seem like a high stakes role playing game that revolves around you, the ‘tech visionary.’
I am often amazed how the perception of startup culture and the actual operation of a startup are so disconnected. Creating a sustainable business, in fact, has very little to do with these trappings. It’s not VC meetings, ping pong tables, or how many buzz words you can fit into your pitch.
It has more to do with extreme discipline to keep your burn rate low and methodical attention to product development, operations, and aggressive user acquisition. It’s about getting through...
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